We are living in the age of COVID-19.
Naturally, most of us are adapting to change.
But there are fewer discussions around what has NOT changed.
And that’s the more important point, according to Amazon.com (NASDAQ: AMZN) founder and CEO Jeff Bezos.
At first glance, it would seem like a strange argument for Bezos to make.
After all, Amazon is a well-known disruptor of industries.
But Bezos has a point.
You can build a business around things that do not change, he argues.
Consumers, like you and me, want lower prices today, and we will still love to have lower prices 10 years from now.
Likewise, customers are unlikely to turn down faster delivery today or a decade later.
These are among the key foundations that Bezos has built his business around.
His insight is simple, yet profound.
It’s profitable too, with Amazon as a company worth over a trillion dollars.