In the past, Christmas shopping would make or break a retailer’s year.
Not anymore.
The end of the year shopping period traditionally kicks off with Black Friday.
This momentous day gets its name from a well-worn narrative that retailers will spend the entire year operating at a loss (“in the red”) only to turn-around into profits (“went into black”) on the day after Thanksgiving.
But retailers have more options these days — that is, if they expand their horizons to Asia.
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