Would I hold a stock for 10, 20, or 30 years?
My answer is simple: Yes, I would hold a stock forever.
Before that makes sense, you must accept why share prices move.
They fluctuate constantly – that is just standard market weather.
The daily wobble only becomes a crisis if you forget why you bought the business in the first place.
If you cannot answer why you bought a stock, volatility will get to you.
You will spend your days staring at prices, wondering if you should sell.
But if you know your reasons, the share price becomes a minor detail.
I buy for income.
If I buy a stock expecting a 4% yield, I collect $4 for every $100 invested.
If the share price never budges, I still collect my $4.
So do I mind when prices fall? Only in that I welcome the bargain.
If I own a food and beverage stock, and a geopolitical flare-up causes the shares to drop 50% or 70%, ask yourself: does that change how much soya milk people drink this week?
It doesn’t. The company sells the same volume.
If the business fundamentals remain intact, a lower price is simply a better price to buy more.
Think of it like grocery shopping during Chinese New Year.
When pork prices surge, you adjust and buy chicken or tinned produce instead. You don’t stop eating.
If you invest a fixed sum every month, a falling market gives you more value for the exact same dollar.
Get Smart: Conviction Beats Market Volatility
Holding forever isn’t about blind faith; it’s about anchored conviction.
When you focus on business cash flows rather than daily price swings, market panics look less like threats and more like opportunities.
Watch the full video to see how we put these long-term principles into practice.
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